Logo of Right At Home

Heidi Ulrich Email Address


Job Title

Director of Brand Marketing

Right At Home

Right at Home offers in-home companionship and personal care and assistance to seniors and disabled adults who want to continue to live independently.


• Experienced/dedicated professional with broad experience in strategic marketing, communications and project management, with the ability to think and plan strategically while delivering results • Energetic strategic brand manager and communicator, including development of all standards, documentation, communications and marketing collateral • Organized marketing project manager adept at managing multiple projects and meeting deliverables while collaborating with many teams (at all levels) including outside agencies and vendors around the world • Team-oriented and passionate internal communicator, with ability to work collaboratively with various levels of coworkers and vendors/agencies from different cultures and language backgrounds Major Achievements / Highlights: • Implemented redesigned/upgraded company website in November of 2009, including ongoing responsibility for all content, improvements and visitor experience. Since the “go live” there has been a 45% increase in new visitors and an increase of 150% in average visit duration • Implemented new Sitel online employment application tool in early 2011, which cut hiring time by 50%, reduced recruiting costs by an estimated 40-50% and increased quality of its employer brand • Developed and delivered the only global internal communications tool that goes to every employee for Sitel: The Globe magazine; managed all aspects of this quarterly including strategic planning and content; elevated brand and participation of the magazine to a level in which multiple submissions had to be declined for each issue • Responsibility as the #1 brand guardian for Sitel; increased visibility of brand strategy and need for compliance by creating Site Branding-in-a-Box tool utilized by 120+ facility managers • Collaborated with IT team to conceptualize and develop SharePoint-based Intranet portal for company, including structure for all levels and departments and strategy for rollout and ongoing management/maintenance

Last University
Attended Lincoln School of Commerce
Based in La Vista.

Other people working at Right At Home:

Jeff VavricekChief Financial Officer at Right at Home
Brandon PappasDirector of Online Marketing at Right at Home Inc
U. Rah****@rightathome.net
Brian PetranickChief Executive Officer and President at Right at Home
Katrina MarkelFreelance Web Editor
Pat BoydDirector, Marketing and Communications
Brian TwilleyOwner, Chief Executive Officer
Emily StrawnStrategy and Operations Professional at Right at Home
Amy StanosheckDirector of Standards and Quality at Right at Home Inc

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