Heidi Ulrich Email Address

Director of Brand Marketing

Right at Home offers in-home companionship and personal care and assistance to seniors and disabled adults who want to continue to live independently.

• Experienced/dedicated professional with broad experience in strategic marketing, communications and project management, with the ability to think and plan strategically while delivering results • Energetic strategic brand manager and communicator, including development of all standards, documentation, communications and marketing collateral • Organized marketing project manager adept at managing multiple projects and meeting deliverables while collaborating with many teams (at all levels) including outside agencies and vendors around the world • Team-oriented and passionate internal communicator, with ability to work collaboratively with various levels of coworkers and vendors/agencies from different cultures and language backgrounds Major Achievements / Highlights: • Implemented redesigned/upgraded company website in November of 2009, including ongoing responsibility for all content, improvements and visitor experience. Since the “go live” there has been a 45% increase in new visitors and an increase of 150% in average visit duration • Implemented new Sitel online employment application tool in early 2011, which cut hiring time by 50%, reduced recruiting costs by an estimated 40-50% and increased quality of its employer brand • Developed and delivered the only global internal communications tool that goes to every employee for Sitel: The Globe magazine; managed all aspects of this quarterly including strategic planning and content; elevated brand and participation of the magazine to a level in which multiple submissions had to be declined for each issue • Responsibility as the #1 brand guardian for Sitel; increased visibility of brand strategy and need for compliance by creating Site Branding-in-a-Box tool utilized by 120+ facility managers • Collaborated with IT team to conceptualize and develop SharePoint-based Intranet portal for company, including structure for all levels and departments and strategy for rollout and ongoing management/maintenance