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Alan P Rock Sr. Email Address


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Job Title

Director of Biomedical Information Technology

American Red Cross

Every 8 minutes the American Red Cross responds to an emergency. Support the Red Cross. Join us today by making a donation.


American Red Cross • Provided first-time CRM capability to issue monetary assistance from Client Assistance System to victims of Hurricane Katrina. Newly enhanced system aided 1.6 million families with over $1 billion of assistance in a 3 month timeframe, in accordance with the mission of the American Red Cross. • Orchestrated management activities for seven concurrent CRM projects to increase the capacity of the Client Assistance System to 100-fold its original size. By effectively and efficiently managing 35+ employees and contractors, all projects were delivered on time and under budget despite delays to critical path predecessors. Siebel Systems, Inc. (Project Examples) NYC 311 – Program Manager -New York City, NY - 2004: • Designed a streamlined solution to expedite the scheduling and follow-up on 400,000 building plan inspections annually for the Department of Buildings. Eliminated the need for face-to-face, manual scheduling by providing a web-based, self-service scheduling capability. • New York City saves an estimated $1.4 million annually in scheduling labor costs. NYC 311 still uses this solution. Telus – Program Manager/Solutions Architect - Vancouver, BC, Canada – 2003-2004: • Selected by Tom Siebel to save the Telus CRM implementation from complete failure. In 6 months, completely redesigned the challenged areas of the implementation, successfully tested for performance, and released the application into Production. Recipient of Special Recognition of Service by Telus CIO. • Mentored entire on-site staff of 50+ on issue identification, performance testing, and problem resolution. • This effort saved Telus approximately $21 million in sunk costs. Annual revenue for this rescued implementation is $5 million+ in license and support costs. Telus still uses this solution. Specialties: CRM, Strategic Planning, IT Program Delivery, Team Building, Mentoring

Last University
American University
Based in Germantown, United States.

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Neal LitvackChief Development Officer
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Sean MahoneyManaging Director
Kimberly MarshallPayroll Manager Tax and Accounting and Projects
Melissa HurstSenior Vice President and Chief Human Resources Officer
Sajit JosephDelivery Project Executive
Ashley Kazlauskasa*****@redcross.org
Annette GummSenior Director, Information Technology Salesforce Center of Excellence
Joe ZitoVice President, Information Technology
Michael MawdsleySenior Director, Digital Solutions

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