Senior Director, Brand and Experience Strategy
Razorfish is a full-service digital agency at the intersection of creativity, media and technology. We create experiences that build businesses.
What I do: make sense of why we do what we do.In June of 2014, I won a blindfolded bacon taste test (The 6 Degrees of Kevin Bacon) by correctly identifying the flavor of 6 kinds of bacon. Do with that information what you wish.Formalities: An ever-present affinity for strangers. Strong critical thinking abilities and effective communication and collaboration skills. Tough negotiator (thanks, Starcom), enjoyer of the odd bit of sarcasm; my limits for useless knowledge are endless and I'm obsessed with culture. Fluent in French, irked by lazy punctuation, bad grammar and spelling errors but welcome the wackiest of ideas with open heart and mind. More "what if" and "why not" than "we can't."Specialties: Digital, cross-platform, brand planning and strategy, account management, writing, asking loads of questions.N.B.: I'm not a media planner. I haven't been since 2007, before the launch of the first iPhone! I can and will pull connections planning out of my bag of tricks, but I don't buy, sell or own media buying decisions. Sorry.
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