David Labar Email Address

Global Media Relations Director

Razorfish is a full-service digital agency at the intersection of creativity, media and technology. We create experiences that build businesses.

Tech savvy and creative communications and brand marketing executive with 15+ years' track record in marketing, corporate communications and public relations: both in-house and agency sides. I'm passionate about combining content, creativity and digital to build brand equity through integrated marcom programs. Worked alongside C-Suite executives at top digital media / tech shops leading strategic B2B & B2C marketing and PR programs focused on diverse stakeholders: press, social influencers, analysts, shareholders, Fortune 1000 clients and talent. Built and shaped brand image of two of the world’s top digital agencies -- strategically repositioning them from market challengers to market leaders -- and navigating heavy contraction and expansion in the digital services space. Knowledgeable of financial disclosure regulations. Strong industry contacts in Advertising, Interactive and Technology sectors. EXPERTISE - Integrated Marketing Communications: corporate communications, public relations, marketing strategy, digital marketing, social media, content marketing, branding & creative direction, thought leadership, crisis communications, investor relations.