Jennifer Demartino Email Address

Vice President, Digital Marketing Manager, Acquisition Growth

Razorfish is a full-service digital agency at the intersection of creativity, media and technology. We create experiences that build businesses.

I currently oversee the Citi Credit Card Acquisition Display program on the Publicis OneTeam (Mediavest I Spark) - the integrated team leading all global media efforts for Citi. I specialize in digital media buying and planning, with specific expertise in programmatic media activation (managed and self-service) and data-driven, direct response initiatives. I have worked on a variety of clients across different verticals in my 7+ years in the industry including FinServ/Banking, CPG, Health Insurance, and Retail. I am continuously learning about new opportunities and technologies within the digital space to incorporate into media plans to push innovation, develop client strategy and provide oversight on media planning that outlines key tactics that deliver on ROI goals. I enjoy digging into algorithms, measurement and attribution methodologies, and new technologies. Awards & Honors: 2012 New England Ad Club Media Rising Star Award 2012 New England Institute of Advanced Advertising Studies Graduate 2013 Adweek Media All-Stars Rising Star 2013 4As Rising Star Program 2015 min Rising Star -- Specialties: Online media buying and planning strategy, programmatic, media buying negotiation, POV writing, competitive analysis, time management, strong attention to detail, client presentation, team management Proficient in Microsoft Excel, PowerPoint, Word; DoubleClick DART for Advertisers and MediaVisor; comScore; TNS; Competitrack; Prisma; Atlas; Pathmatics Google AdWords Certified