Product Marketing, Managed Detection and Response
Rapid7 transforms data into insight, empowering security professionals to progress and protect their organizations.
Product Marketer with entrepreneurial experience in several SaaS companies from seed start-ups to mid-size businesses. I aspire to be a corporate leader, problem solver, and difference maker for my company. MY STORY: After growing up around the start-up ecosystem, I found my affinity for Product Marketing, Strategic Planning, Sales Enablement, Market Development, & Product Management. This influenced my decision to graduate early from Ithaca College with a Business (MKTG) degree (3 yrs). MY SKILL-SET: - Develop and execute Go-To-Market strategy (playbooks) and product launch plans - Craft differentiated product messaging and positioning - Assemble Competitive Intelligence reports on competitor's products, marketing strategies, and model projected financial growth - Sales support, on calls & in field - Build and present Sales Enablement & Training programs - Analyze primary & adjacent verticals - Customer Empathy MY PASSION: Solving for the "what", "why", and "how" is what drives me. I thrive on the hustle, excitement, and challenge that comes with building a successful business, product, and brand. I am a strategic thinker with a thirst for knowledge who uses a combination of creativity, entrepreneurial spirit, and analytical understanding to bring ideas from inception to completion and continuously improve them. MY OBJECTIVE: - Belong to a Great Culture: GSD Attitude, Intelligent, High-Energy, Fast-Paced, Driven Team - Drive Growth - in Business, Revenue, & Knowledge - Compete and Win in a High Growth Market Segment - Accelerate My Career Path, Business Growth, and Learning - Be a Difference Maker & Have an Impact - Know I can “Make it Happen” vs. “Watch it Happen” Specialties: Product Marketing & Management, Strategic Planning & Execution, Lead Generation, Field Marketing, Sales Enablement, Business Metric Analysis, Product Messaging & Positioning, Product Roadmap, Channel Management and Strategy, Partner Marketing
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