Senior Manager Performance Marketing
Founded in 1999, and with its initial public offering in 2010, QuinStreet, Inc. is the leader in Performance Marketing Technologies & Services, consistently delivering the right leads at the right volume to thousands of industry-leading clients and business brands. The companyUas full-service approach combines direct marketing expertise, vast search and media reach, and industry-leading technologies to deliver dramatically improved results for clients.
During my 13 years of digital marketing I’ve worn many hats and worked on numerous campaigns including Sales, Account Management, Analytics, Operations, and Media. I believe strong Operations and Analytics are the most crucial areas for a successful digital marketing campaign and I have spent the past 7 years leading these teams at QuinStreet. A few examples of my achievements include: •Built, trained, and led a team of 13 Operation and Marketing Analysts from scratch •Implemented standardized, end-to-end signing to launch procedures to improve efficiency of launch cycle from 10 business days to 2 business days •Managed and grew marketing spend from $7M to $20M in 6 months through optimization and media right-pricing in order to successfully hit client KPI's
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