Vice President Corporate Communications
The QUIKRETE(r) Companies - Largest manufacturer of packaged concrete in the United States and leader in the commercial building and home improvement industries.
A former journalist passionate about storytelling, I've planned, executed and managed strategic communications programs rooted in authentic engagement with target audiences that build brand awareness and strengthen corporate reputation while driving products/service trial, preference, advocacy and loyalty during my 25-year career. I embrace the power of meaningful, customized messaging creatively packaged to secure high-profile earned media coverage that can be amplified across every possible paid, owned and shared communication channel. Specialties: Public relations, advertising, event management, corporate social responsibility, corporate communications, branding, crisis management, industry analyst relations, sports marketing, social media, direct marketing and research.
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