Director, Product Marketing
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Account-Based, Segment-Based and Product Marketing, Management and Strategy Roles: Solution and Segment focused marketing, business planning, analysis, and strategy. Well versed in market/ pricing and market/tech strategy first mover, pivot and expansion roles Drove, led and launch analyst build TCO/ROI calculators for sales enablement and demand generation. Developed and nurtured top-tier analyst firm relations to position company, product, and technology for their external reports. Responsible for P&Ls from customer and market vertical segment alignments. Develop business strategy and marketing plans and implement them for new and existing technology-based products and solutions. Work also includes participating in technology summits as presenter of technology on panels and speaker sessions. End-user and large OEM based customer partner engagements Responsible for creating outbound sales and marketing collateral for OEM sales and marketing team training, joint roadshows, case studies, whitepapers and technology summits Develop ad-hoc and long-term business plans, strategy and MRDs for future products and new market segments. Knowledgeable and deep understanding of Analytics, Machine Learning, Data Management, Data Security, SaaS-based platforms, DevOps, CI/CD, DataOps, IaaS, PaaS, Containers, Cloud, networking and enterprise market. Proficient in conceptualizing and evaluating the right balance of business and technical aspects to drive customer value. Analyze and assess the technology market scenarios for unique solutions for unique local markets.
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