Deputy Vice President Marketing, Lead – Digital Marketing
Prudential Assurance Company Singapore is an insurance company which provides life insurance, health insurance, protection plans.
Digital Marketing strategist with years’ of progressive experience in digital marketing, ecommerce, digitalization and project management accomplished at creative online campaigns, online branding, social media management, web and mobile development, e-commerce, project management, and by collaborating effectively with different stakeholders. Ready to take complex assignments, meet tight deadlines and deliver superior performance.My specialties are:- Ecommerce, Digital Marketing and Digitalization Projects- Developing and Leading high performance teams- Organic and Paid Search Engine Marketing- Conceptualization, Planning, Execution and Monitoring of online brand and product campaigns to generate right voice of share and leads respectively utilizing social media and other online platforms including online reputation management.- Keeping the Website online presence on the cutting edge of media, technology and design. Incorporate best practices from across the world into the website.- Digital Content Management, Mobile Marketing and E-mail Marketing- Mobile Application Development for customer engagement, utility and ease of use- Web Analytics and Reporting along with Stakeholders and Project Management to ensure timely and clean delivery of online campaigns and projects.Below are some of my recent achievements:- Achieved 100% growth in website traffic to website in 3 years- Jointly worked with Web Sales team and achieved sales growth year on year - Received Best Digital Marketing Professional award and Best Mobile Application Award 2013 at World Brand Congress, CMO Council, October 2013 in Mumbai