Laura Thayer Email Address

Senior Manager, Marketing Operations

Affordable, award-winning health insurance plans for Michigan individuals, families, employer groups, and Medicare and Medicaid members.

Passionate about MarTech, Marketing/Data Automation and creating experiences that drive demand and growth. Goal oriented, futuristic & strategic mindset, agile and effective. Experienced in developing and leading enterprise-level digital marketing operations and automations. Laura graduated from Aquinas College in Grand Rapids, Michigan, with a Bachelor of Science (Dual Major) in Business Administration and Communication with a concentration in Marketing. Currently, Laura works for Allstate Identity Protection as the Sr. Manager of Marketing Operations. In the past 10 years, Laura has been able to execute many D2C & B2B digital marketing campaigns, from one off Email campaigns to fully automated journeys (multi-channel) - Email, SMS text, mobile push, print. She has proven strengths in implementing digital CRM’s, MAP’s & CMS (Hubspot, Salesforce Marketing Cloud, Acoustic, Sitecore, Contentful), building process improvements, governance, department enablement, implementing agile marketing, driving innovation, project management and getting results. She thrives on the ever changing pace of the digital world and loves tackling new projects. Digital Tools: Salesforce Marketing Cloud (Email studio, journey builder, mobile connect, mobile push, print for less...), Sales Cloud, Service cloud, Acoustic, Google Analytics/GTM, Data Studio dashboards, Google Adwords, Jira, Wrike, Workamajig, Sitecore, Contentful, Hubspot, Tableau, ON24 webinar, Survey Gizmo & GetFeedBack.