Executive Vice President of Marketing and Communications
Affordable, award-winning health insurance plans for Michigan individuals, families, employer groups, and Medicare and Medicaid members.
Marketing professional with extensive experience in brand strategy and development. Expertise in digital marketing, inbound and content marketing. Strong results for both B2B and B2C including lead nurturing and e-commerce, digital marketing, social media strategy development and analytics. Responsible for developing marketing strategies and execution including media relations, PR brand positioning,web site development, target marketing, SEO and SEM, social media and advertising to multiple audience segments.
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