Malinda Samuels Email Address

Director of Consumer Research

We have a longstanding legacy as an agency deeply rooted in entertainment. Most of our key leaders have remained with the company for decades and devoted much of their efforts to building PMK C/BNC into what it is today.

Experienced researcher having managed a variety of project types employing different methodologies (one-on-one interviews, dyads, triads, focus groups) Experienced manager of syndicated and proprietary quantitative studies (customer satisfaction, brand tracking, shopping, pricing-max diff, conjoint, segmentation) Skilled communicator capable of tailoring insights to specific audiences from analysts to senior executives Aggressive and innovative problem solving capabilities Able to efficiently manage and motivate high-performing teams Able to manage and prioritize multiple projects