Chris Robichaud Email Address

Chairman and Chief Executive Officer

We have a longstanding legacy as an agency deeply rooted in entertainment. Most of our key leaders have remained with the company for decades and devoted much of their efforts to building PMK C/BNC into what it is today.

Building has always been at the heart of Chris Robichaud’s career. For the past three-decades, he has helped build many client brands, while in the process building PMK-BNC into a leading Global agency. Today, PMK-BNC is the leading authority in Popular Culture and Entertainment with a staff of more than 300 professionals in New York, Los Angeles and London. PMK-BNC delivers inspired communications and marketing strategies for brands, as well as a who’s who of the entertainment world. He has been the leading force behind PMK-BNC’s vision of becoming the global expert in entertainment and popular culture in a digitally connected world. Robichaud possesses a rare dual expertise in both the worlds of entertainment and brand marketing / communications, utilizing that foundation to help clients understand the new digital landscape and how to be relevant in the global conversation. He has authored a number of white papers including 'Beyond the Games: How Popular Culture is Shaped by a Mega-Event,' 'The Media is the Message: Unlocking Popular Culture Opportunities for Brands,' and presented at the 2012 Cannes Lions Forum, 'Managing Creative Talent: Lessons From Hollywood Insiders.' That foundation spurred Robichaud’s development of the 'Science of Popular Culture,' including creating a number of proprietary research tools such as The Conversation Predictive Model and the celebrity research tool, Fanatomy (formerly FanDNA), which are the heart of PMK-BNC’s approach to the 'Science of Popular Culture.' He has vast experience with clients in both entertainment and the consumer brand world and has been working for decades with clients in the Automotive, Gaming, Mobile, Beverage, Spirits, and Entertainment Industries. Over the course of his three-decade career in the industry, he has developed a strategic, long-term vision that has led to incredible client success, as well as impressive growth, diversification and the international and digital expansion of PMK-BNC.