Richard Ford Email Address

Senior Vice President, Chief Marketing Officer

Plan Member Services Corporation was added to Crunchbase.

Professional career in the financial services industry spans 30 plus years in product development, marketing communication, strategic planning, development and promotion of new products and services, public relations, sales incentive and recognition programs, sales and business development and executive leadership. I particularly enjoy surrounding myself with talented individuals and building teams that work cooperatively together to achieve exemplary results in presented opportunities. Demonstrated success increasing market penetratoin and building supportive work environments that foster teamwork, passion and integrity.The role and resonsibility of a company's marketing department and its brand is to build long term relationships and create the ambiance and ease so that customers value doing business with your organization. Marketing's role is to maintain a consistency with the changing face of the organization. Marketing has the responsibility to enunciate, position and highlight the unique characteristics of the company, its people, products and services through consistent look and content messaging. Marketing is instrumental in creating growth opportunity with existing capabilities. I have recently used my insurance and investment experience to assist in continuing to construct a unique and aggregated platform of programs, services and planning tools for all markets (403(b), 457(b), IRA, Non-qualified, ERISA plans). A recent innovation the Retirement Academy provides financial education curriculum to assist plan sponsors in educating their employees to save.Specialties: Effective leadership and management, product development, corporate communication, branding and identity marketing, strategic alliance relationships and negotiations, digital marketing and social media, sales incentive and recognition programs, business development, corporate event planning, public speaker, industry press article contributor, communications and public relations.