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I'm a huge people person with over 20 years of experience working in marketing and communication. Currently, I work as Head of Digital Communication Channels at Pirelli, one of the most famous brands in the world and a leader in the tyre industry, managing Digital communication properties. I also oversee content and activities addressed to the audiences within the new digital channels (Metaverse, Web 3.0). Previously, I was Global Director of Digital Marketing at Pirelli Tyre. I also worked as Head of Digital innovation, social media and mobile at Ferrari where I was leading the ideation and execution of all the new digital products and the social media strategy. A successful experience at Microsoft (both local and global) is also a key element of my career. Competencies: digital & social media marketing strategy, marketing, digital communication, online media, Metaverse, Web 3.0, blockchain and people management. Awards Markie Award 2018: Modern marketing Leader of the year Markie Award 2018: Rapid transformation
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