Supriya Raina Email Address

Director Global Marketing

Piramal Enterprises Limited (PEL) is one of India's large diversified companies, with a presence in Healthcare, Healthcare Information Management and Financial Services. PEL's consolidated revenues were around $ 1 billion in FY2016, with 61% of revenues from outside India. In healthcare, PEL is one of the leading players globally in CRAMS (custom research and manufacturing services) as well as in the critical care segment of inhalation and injectable anaesthetics. It also has a strong presence in the OTC segment in India. PEL's healthcare information management business, Decision Resources Group, is amongst the top 20 US market research organizations which provide information services to the healthcare industry. In financial services, PEL, through its Piramal Fund Management Division, provides comprehensive financing solutions to real estate companies. The Structured Investment Group ("SIG") provides long term patient mezzanine growth capital to capital intensive businesses which are an integral part of India's growth story. The total funds under management under these businesses are $ 3.3 billion. The Company also has strategic alliances with top global pension funds like CPPIB Credit Investment Inc. and APG Asset Management. PEL also has long term equity investments worth over $ 700 million in Shriram Group, a leading financial conglomerate in India. PEL is listed on the BSE Ltd. and the National Stock Exchange of India Ltd.

A Pharmacist by qualification ,graduated from one of the top colleges in India and an MBA(Marketing) from Mumbai university, I carry an experience spanning 10 years in marketing /brand management across Nutraceuticals, diabetes,Cardiovascular, Metabolics,Anti - infectives,Consumer packaged goods and Oncology. Having worked with global MNCs I have built my experience across different marketing models ranging from Professional, Patient and OTC with competencies in Strategic Planning, Brand Management, LCM strategies, KOL management, Portfolio Strategy and a Multi-Channel approach that lead to a 360 degree customer experience With a career spanning more than 10 launches across different portfolios including some key global assets in India, I have been part of teams that have revived "laggard" brands with a multifaceted approach driving growth with innovation . My experience allows me to be one of the few who like to challenge the current "Status-quo" on brands and question the basics of promotional marketing. In one such approach that allowed me to recharter the course of a brand in my last assignment with Abbott Nutrition India, I received a prestigious Award for "Best Marketing Campaign 2011" that drove not only SoV for the brand in a developing category but also motivated the field force to deliver above par.