Pralabh Verma Email Address

General Manager Future Brands

Piramal Enterprises Limited (PEL) is one of India's large diversified companies, with a presence in Healthcare, Healthcare Information Management and Financial Services. PEL's consolidated revenues were around $ 1 billion in FY2016, with 61% of revenues from outside India. In healthcare, PEL is one of the leading players globally in CRAMS (custom research and manufacturing services) as well as in the critical care segment of inhalation and injectable anaesthetics. It also has a strong presence in the OTC segment in India. PEL's healthcare information management business, Decision Resources Group, is amongst the top 20 US market research organizations which provide information services to the healthcare industry. In financial services, PEL, through its Piramal Fund Management Division, provides comprehensive financing solutions to real estate companies. The Structured Investment Group ("SIG") provides long term patient mezzanine growth capital to capital intensive businesses which are an integral part of India's growth story. The total funds under management under these businesses are $ 3.3 billion. The Company also has strategic alliances with top global pension funds like CPPIB Credit Investment Inc. and APG Asset Management. PEL also has long term equity investments worth over $ 700 million in Shriram Group, a leading financial conglomerate in India. PEL is listed on the BSE Ltd. and the National Stock Exchange of India Ltd.

A Pharma/OTC industry specialist with ~20 years of experience in strategic planning, brand management, market research, and analytics in a diverse set of markets - including emerging markets like India and regulated markets like the US, EU-5, and Japan. In the area of strategy, I have had the distinction to successfully lead complex projects on both client and service side. My engagements have been in a diverse set of business issues such as business model innovation, strategy building and deployment, new market entry strategy, brand building, market opportunity assessment, and digital marketing. My Pharma marketing experience spans multiple therapeutic categories (chronic, acute, and consumer products) in diverse segments (physicians, retailers, other influencers, and various OTC categories) and diverse markets (urban, extra-urban, rural markets in India). My current role is head of marketing for one of the verticals in Consumer Products Division and entails brand building, trade marketing and NPD/innovations.