Stephen Doucette Email Address

Senior Digital Strategist

Radio Systems Corporation is the manufacturer of pet products.

Responsible for developing and integrating action-based strategies based on relevant market, competitive and audience intelligence. Providing insight and strategic direction into the performance and efficiency of brand web properties and digital marketing. Focused on maximizing sales growth, traffic generation and data-driven optimization. Digital Marketing Directs global digital marketing objectives and initiatives. Researches the everchanging online marketplace industry to adjust marketing plans accordingly. Define, monitor, modify and analyze each marketing channel's key performance indicators to continually improve campaign optimization. Conversion Testing and Optimization Analyzes site behavior through detailed testing to improve engagement, sales/lead conversion rates, user experience, and content targeting. Discover and remove obstacles that add friction for online visitors to achieve their goals. Includes both quantitative and qualitative testing methodologies. Data Analytics Lead the development of a comprehensive, interactive metrics and analytics strategy to increase the use of meaningful data company-wide. Play a critical role in driving growth for global digital strategy by evaluating and monitoring the effectiveness of all website properties' performance. Search Engine Optimization Responsible for creating the overall search engine optimization strategy to capture maximum organic traffic. Conduct ongoing SEO audits and assessments to identify and implement corrective actions for any issues or opportunities. Follow proven SEO strategies, with a deep understanding of how organic search can integrate with overall digital strategies.