Senior Digital Strategist
Radio Systems Corporation is the manufacturer of pet products.
Responsible for developing and integrating action-based strategies based on relevant market, competitive and audience intelligence. Providing insight and strategic direction into the performance and efficiency of an organization web properties and digital marketing. With specific focus on maximizing growth of sales, traffic generation and data-driven optimization. Digital Marketing Directs and oversees digital marketing objectives and initiatives. Researches changes to the online marketplace and industry to adjust marketing plan accordingly. Define, monitor, modify and analyze each marketing channel's key performance indicators to continually improve campaign optimization. Conversion Testing and Optimization Analyzes site behavior through detailed testing to improve engagement, sales/lead conversion rates, user experience, and content targeting. Discover and remove all obstacles that make it difficult or impossible for online prospects/customers to achieve their goals. Includes both quantitative and qualitative testing methodologies. Data Analytics Lead the development of a comprehensive, interactive metrics and analytics strategy to increase the use of meaningful data company-wide. Play a critical role in driving growth for global website strategy by evaluating and monitoring the effectiveness of all website properties' performance. Search Engine Optimization Responsible for creating the overall search engine optimization strategy to capture maximum organic traffic. Conduct ongoing SEO audits and assessments to identify and implement corrective actions for any issues or opportunities. Follow proven SEO strategies, with a deep understanding of how organic search can integrate with overall digital strategies.