Logo of Petsafe

Sandella Gansheimer Email Address


Job Title

Director of Sales and Marketer and Mentor and Improviser


Radio Systems Corporation is the manufacturer of pet products.


Dedicated sales and marketing professional with 15+ years of Omni Channel, Pet Specialty and Food Drug and Mass Channel sales success. Currently the Bice President of Sales for the largest global pet hard goods and pet tech manufacturer. Bringing connected products and experiences to pet owners throughout the consumer products space, leveraging data to sell and effectively manage retail partners assortments and sales growth. Having both retailer and manufacturer experience allows me to understand both sides of the desk and work effectively to find win-win opportunities for growth and partnership. As a versatile, enthusiastic leader and team member I am able lead large and diverse teams to achieve meaningful success and have fun doing it. Specialties: Sales Leadership, CPG, FDM, Club, National Account Management; Account Planning; Competitive Analysis; Syndicated Data; Data Analytics; Brand Marketing and Management; Project Management; Product and Packaging Innovation; Pricing and P&L Management; Exemplary Communication; Creative & Design; Excellent Multi-Tasking Skills; Outstanding Interpersonal Skills; Public Speaking; Budgeting; Winning as One.

Last University
Went to California Polytechnic State University
Based in North Carolina.

Other people working at Petsafe:

Tom FeitenVice President of Sales
Laura BlakeMarketing Manager
Chris NolanFinancial Services Professional
Nicole BackusAssistant Product Manager and Business Development Manager, APAC EMEA
Nicholas FrankCategory Product Manager, Pet Doors
Erika AddingtonSee What Makes Radio Systems A Great Place to Work
Stephen DoucetteSenior Digital Strategist
John BatesManager, Global Infrastructure Team
A. Bewley*******@petsafe.net
Brett JohnsonChief Customer Officer
M. Laakso*******@petsafe.net
Chad ElmoreDigital Marketing Aquisition Manager
Audra MorelockDigital Marketing Associate Director
Bryan GarveyAssociate Director – User Experience and Insights
Melissa Poisson********@petsafe.net
Chance WhiteSenior Program Manager
R. Lee****@petsafe.net

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