Lisa Kauffman Email Address

Senior Vice President, Chief Marketing Officer

Perry Ellis International

Whether your customers listen to Metallica or Mozart, or both, depending on the listening occasion, I am the seasoned Marketing executive that will lead a team to tap into consumer insights and analytics to truly “get” them and find as many consumers like them so your company can sell them more of the products they love for more money, more often*. Throughout my career, I have helped companies drive sales and profit across a variety of products, experiences, channels and markets for global brands including Perry Ellis International, Royal Caribbean Cruises Ltd, Macy’s, and Disney. What consistently defines me is my ability to be a high impact leader who articulates a clear vision, thinks creatively, translates ideas into action, and enjoys a passion for people that inspires the team to achieve results. Contact me at: lisazkauffman@gmail.com *Thank you Sergio Zyman for this definition of the role of Marketing. Specialties/Areas of Expertise: Brand Strategy Digital Innovation Sales Promotion Consumer Insights & Analytics Media Optimization