Senior Product Marketing Manager OnX Backcountry
Perry Ellis International
Having a proven track record for leading teams effectively from inception to delivery of creative marketing initiatives, value building content and design, and measuring reach, value, and ROI of tactics, makes me a serious asset to consider. Marketing is not simply a collection of pretty photos and clever tag lines. It is the strategically targeted use, of multi-faceted and intertwined technologies and traditional mediums to build value and passion in a brand. All of this can only be accomplished if you fully understand the consumer, your products, and what your brands value proposition is. In everything I do, passion is what drives me. - Develop strategic marketing plans for retail (consumer) and b2b. - Social media marketing (push and pull strategies) - Development, design and production of communication collateral - Cross divisional marketing and sales support - Analysis of ROI on marketing and sales efforts - Strong understanding of business development Areas of Expertise: project management, brand strategy and management, competitive analysis, trade show planning and logistics, public relations and customer service. Specialties: Marketing Strategy, Sales (BTB & BTC), Process Improvement, Brand Strategy, Media Buying, Photography, Social Media, Marketing Plans, Data Management, Adobe Creative Suite, Trade Show Representation.