Vice President of E-Commerce and Digital Marketing
Perry Ellis International
Jose Nino is an omni-channel, Google certified, e-commerce and digital marketing executive with over 15 years of experience in the startup, development and management of results oriented operations. Recognized by Brand Innovators as a '40 under 40', he often presents (as speaker and panelist) at industry leading domestic and international conferences such as Internet Retailer, Shoptalk, E-Tail West & Europe, ECommerce Worldwide UK, and Commerce Australia.He is currently Vice President of E-Commerce & Digital Marketing for Perry Ellis Int’l (Nasdaq: PERY) and is responsible for several facets of the organization's domestic and international e-commerce strategy, including P&L responsibility, for its direct to consumer e-commerce brands (Perry Ellis, Original Penguin, Cubavera, Callaway Golf Apparel, and Laundry by Shelli Segal). His oversight and leadership also extends to wholesale e-commerce marketing objectives, as well as the company's digital, omni-channel strategy throughout its dozen+ brands. Specialties: Certified by Google in Analytics and Adwords. Expertise in search engine marketing (SEM/CPC/SEO), paid search, affiliate marketing, CRM, e-mail marketing, CMS, landing page development & optimization, market research & analysis, analytics and attribution. Fluent in web programming languages including HTML, CSS, JQuery & JS. Experienced in leading e-commerce and digital marketing platforms including: Demandware (Salesforce Commerce Cloud), Exact Target (Salesforce Marketing Cloud), Salesforce CRM, Oracle Eloqua, Netsuite CRM & Commerce, Magento, Rakuten Cadence, CJ, Drupal, etc. Fluent in English and Spanish, written and spoken. Dual citizen, USA/Spain - authorized to work in USA and Europe.