Mike Fokin Email Address

Global E-commerce and Online Marketing Manager

Parallels provides desktop and application virtualization across desktops and mobile devices along with technology management solutions.

E-commerce and online marketing professional with 12+ years experience in e-commerce space for software industry, with unique expertise in many aspects including new product launches, demand generation, online marketing campaigns, in-product marketing, loyalty programs, meeting and exceeding aggressive revenue goals throughout the entire product lifecycle, managing and deploying enterprise level e-commerce platforms to sell software products and related services online, implementing subscriptions model, increasing conversions, improving usability, implementing best design practices, multivariate testing and optimization, localizing (not just translating) online shopping experience for major international markets, main online business rules and regulations in major international markets including the US, Europe and Asia, taxation, popular local online payment methods, currencies and pricing specifics, design and cultural aspects, technical details, industry standard and specific Application Programming Interfaces (APIs), integration with leading e-commerce providers. Other skills: strategic planning, budgeting, managing small teams including remote, online collaboration, efficient tactical execution, project management, time management. Strong international communication skills, strong technical IT background.