Colleen Scollans Email Address

Practice Lead: Marketing and Digital Transformation

How do we prepare--both ourselves and the next generation--for the need to constantly reinvent ourselves and adapt to ever-fast change?

I am passionate about the power of modern marketing and its role as a digital transformation catalyst, growth enabler, and customer champion. My career spans over 20 years and includes executive leadership positions in numerous strategic and customer-facing functions, including marketing, sales, digital, and product. As a global CMO, I successfully led a major marketing and digital transformation from vision to strategy through to successful execution. I scaled and elevated marketing to a strategic function that drove organizational alignment around customers, brand engagement, and evidence-based-decision-making. Highly proficient in new technologies and digital marketing techniques; I understand that technology is only an enabler and adeptly bridge the worlds of marketing, strategy, and technology. I am proud to have created the 12Ps of Marketing Technology©, a capability-based framework for successful marketing technology adoption. I love to talk with fellow marketers and digital strategists. I frequently write and speak on marketing topics and lead educational workshops. I am an EdTech mentor, an advisor to start-ups, and consultant and coach to clients across industries. My areas of expertise include: •Marketing & Digital Strategy •B2B, B2C, and B2C2B •Strategic Planning & Organizational Design •Marketing Transformation & Scaling for Growth •Customer Experience, Customer Success, & Advocacy •Customer Insights & Market Research •Data, Analytics & Marketing Performance Management •Marketing Operations & Marketing Technology •Branding & Communications •Digital Marketing & Demand Generation •Audience Development, & Community Engagement •Product Marketing & Go-to-Market •Leadership, Change Management, and Employee Empowerment