John Schmidtke Email Address

O'Reilly Auto Parts is an automotive retail company that provides private-label and generic automotive products like new and remanufactured automotive replacement parts, maintenance items, and accessories.

Results-oriented marketer with experience at industry-leading companies. Conceptualized, developed, implemented, and managed hundreds of programs designed to identify, recruit and retain customers. Expert in strategic development and tactical execution of multimillion-dollar marketing plans. Deep and rich knowledge of marketing campaigns and programs to include programmatic digital display, social media, radio, streaming audio, circular, in-store signage, and direct marketing elements. Effectively managed multimillion-dollar budgets and consistently meets project deliverables for marketing and brand messaging. Outstanding track record of building and positioning brands as industry leaders in competitive markets. Expert in creating vision, identifying opportunities, developing high quality products and services, and delivering strong revenues and profits. Proven success identifying, developing, and driving execution of marketing strategies that create value, optimize marketing effectiveness and sales funnel development while maximizing user experience, sales conversion, and retention rates.