Derek Jerrell Email Address

Manager

The Olin Corporation is a chemical manufacturing company that manufactures and sells chemicals and ammunition products such as chlorine, caustic soda, sodium hydrosulfite, sporting ammunition, industrial cartridges etc.

Derek Jerrell is a highly accomplished marketing leader with extensive experience developing and managing comprehensive marketing strategies encompassing print/online advertising, retail point-of-sale, social media, mobile and digital marketing strategies. With a proven track record driving strategic growth through innovative digital marketing solutions, Derek has demonstrated the ability to develop cross-functional teams and manage outside agencies to exceed organizational objectives. Derek currently manages the Digital Marketing and Social Media for Winchester Ammunition, a leader in the outdoor industry. With a rich history and heritage dating back to 1866, Winchester is one of the oldest and most influential lifestyle brands in the outdoor industry. At Winchester, Derek developed and manages the Digital Marketing and Social Media strategies, creating an active and highly engaged online/social presence. The digital footprint consists of 8 branded websites, 2 interactive blog platforms (featuring 10+ contributors), social media (Facebook, Twitter, YouTube) and mobile app strategies, resulting in explosive online growth for the Winchester brand. Areas of expertise: Digital Marketing, Social Media Marketing, Community Management, Content Marketing, Search Engine Optimization (SEO), Online Advertising, E-Commerce, Email Marketing, Wed Design/Development, Project Management, Team Development, Leadership