Chief Marketing and Communications Officer
To promote health, well-being, and personal achievement through participation in the sport of running in New York City communities and populations with little or no access to structured athletic programming.Physical education programs were virtually eliminated from New York City public schools 20 years ago, and now a second generation of a million plus students is growing up without the character lessons and physical conditioning inherent in the sport of running. Structured running programs teach goal setting and the relationship between effort and achievement, while helping youth develop the self-esteem, fitness, and discipline necessary for success in school, the workplace, and life.
Strategic marketing and communications leader with expertise in non-profit and lifestyle sectors. Proven track record integrating marketing strategy and analytics into areas of digital content, traditional and social media, creative and messaging, sponsorship, and public relations. Team builder and change agent with client, property and agency experience. Sports Business Journal Class of 2014 Women In Sports Game Changer award recipient.
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