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Patricia Shibata Email Address


Job Title

Director, Global and US Multicultural Marketing

New York Road Runners

To promote health, well-being, and personal achievement through participation in the sport of running in New York City communities and populations with little or no access to structured athletic programming.Physical education programs were virtually eliminated from New York City public schools 20 years ago, and now a second generation of a million plus students is growing up without the character lessons and physical conditioning inherent in the sport of running. Structured running programs teach goal setting and the relationship between effort and achievement, while helping youth develop the self-esteem, fitness, and discipline necessary for success in school, the workplace, and life.


Seasoned professional with marketing, sales, and consulting background. Significant experience in cross-cultural environments building both iconic and entrepreneurial brands. Focus in food & beverage and lifestyle-driven marketing. A proven track record driving exceptional results by identifying new growth engines, developing and implementing solid commercial plans, and galvanizing cross-functional teams. Fluent in English, Spanish and Portuguese. Specialties: Brand strategy, integrated marketing communications, creative, insights, multicultural, Hispanic marketing, thought leadership, media, digital, commercial strategy, business development, long-range and annual planning, innovation, package design, experiential, sponsorships, shopper marketing, people development, cross-functional team leadership, agency management, community relations, PR. Languages: English, Spanish, Portuguese.

Last University
NYU - School of Continuing and Professional Studies
Is based in New York, New York, United States.

Other people working at New York Road Runners:

Michael CruzMarketing Director, the Tin Building
Veronica TuckerChief Marketing and Communications Officer
Michael SchnallVice President
Julia WardEditorial Director, Book Development
Katie LynchDirector, Brand Marketing and Communications
Christine BurkeSenior Vice President, Strategic Partnerships and Runner Products
William KoesslerAssistant Manager, Brand Marketing and Communications
Sarah InnesAssistant Manager Individual Giving and Events
Michael CapirasoAdvisor, Board Member, Shareholder
Erika KatzHead of Brand Marketing and Studio
Christopher JonesProduct Manager
Gretchen MoeDirector, Procurement
Strider S.********@nyrr.org
Jessica Robinson*********@nyrr.org
John Carnes*******@nyrr.org
Jim GeantAssistant Manager, Business Development and Strategic Partnerships
James HeimSenior Member of Consulting Staff
Jeffery CarnevaleVice President, Information Technology
Diego MarinNetwork Manager
Crystal WilliamsSenior Marketing Manager
Sarah CumminsSenior Vice President Consumer Products
Allison BauerSenior Provider Account Manager
Maria NoteVice President, Human Resources
Jud SantosDirector, Data Architecture, Data Integration and Analysis

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