Patricia Shibata Email Address

Director, Global and US Multicultural Marketing

To promote health, well-being, and personal achievement through participation in the sport of running in New York City communities and populations with little or no access to structured athletic programming.Physical education programs were virtually eliminated from New York City public schools 20 years ago, and now a second generation of a million plus students is growing up without the character lessons and physical conditioning inherent in the sport of running. Structured running programs teach goal setting and the relationship between effort and achievement, while helping youth develop the self-esteem, fitness, and discipline necessary for success in school, the workplace, and life.

Seasoned professional with marketing, sales, and consulting background. Significant experience in cross-cultural environments building both iconic and entrepreneurial brands. Focus in food & beverage and lifestyle-driven marketing. A proven track record driving exceptional results by identifying new growth engines, developing and implementing solid commercial plans, and galvanizing cross-functional teams. Fluent in English, Spanish and Portuguese. Specialties: Brand strategy, integrated marketing communications, creative, insights, multicultural, Hispanic marketing, thought leadership, media, digital, commercial strategy, business development, long-range and annual planning, innovation, package design, experiential, sponsorships, shopper marketing, people development, cross-functional team leadership, agency management, community relations, PR. Languages: English, Spanish, Portuguese.