James J. Prather MBA Email Address

Sales Consultant

NSF Health Sciences partners with life science companies, big and small, to provide highly customized end-to-end services throughout the product lifecycle. From early development to commercial manufacture and distribution

I'm a blue chip marketing executive with solid credentials derived from career-long successes at world-class B2B and B2C organizations. I've successfully introduced and managed the growth of iconic brands and have led the development and delivery of brand plans that have enabled brand vision, solidify product positioning, and that have contributed toward long-term growth via plan content comprising integrated brand, marketing, category management, consumer promotion, communication and other core strategies. I've successfully expanded company share through multi-channel environments that include; e-commerce, food, drug, warehouse club, value store, specialty retail, foodservice retail, distribution, and broker management networks. Through my Global Marketing leadership roles, I've led strategic marketing for the company's full portfolio of services that impact technology, food, water, pharmaceutical, medical device, dietary supplement, aerospace, automotive, ISO, and sustainability business sectors. I'm recognized for being adept in simplifying complex business issues so that executional and operational excellence can be achieved. I'm equally known for being an effective collaborator and consensus builder and one who values and fosters key relationships with customers and with all constituencies of the value chain. Expertise: global strategy, cross-functional leadership, communication effectiveness, B2B & B2C marketing, market research, building brands, segmentation, strategic planning, risk assessment, innovation, portfolio strategy, product mix optimization, channel development, strategic partnerships & platforms, project management, leveraging lean principles, budgeting, P&L management, sales enablement, delivering profit growth, digital marketing comprising; SEO, SEM, content marketing, campaign marketing, e-mail direct marketing, e-commerce marketing, social media optimization, social media marketing, and CRM (Salesforce/Pardot)