Chris Ogilvie Email Address

Head of Research and Insights

NetSpend Corporation is a financial services company that provides Reloadable prepaid cards and related financial services and Corporate Prepaid Cards.

I collaborate with Marketing, Product, Customer Experience, PR, Sales, and Business Development leadership to deliver growth, value, and innovation by using insights to build strategic recommendations that influence decisions and deliver success. As a mentor, motivator, and inclusive leader, I have developed my teams' analytical, communication, and management skills while delivering on our objectives. I succeed by bringing together the insights, people, and strategy needed to improve, innovate, and grow. My expertise includes: ► Research Vision, Strategy, Learning Plans, Processes, Budgets, and Project Management ► Custom Primary Quantitative and Qualitative Market Research ► Synthesizing research, storytelling, and advising / consulting ► Team and Cross-Functional Leadership ► Creative and Marketing Strategy, Segmentation, and Messaging ► Direct to Consumer (DTC), Retail, and Brand Health Studies ► Product Research, Strategy, Positioning, Design, Roadmap, and Innovation ► Customer Experience, Journey, Loyalty, and Engagement Research and Strategy ► PR research and insight development ► B2C and Consumer Insights ► B2B and Business Insights ► Budget and Vendor or Supplier Management ► Mobile, Online, and Retail shopping and Subscription services ► Financial Services, Fintech, Payments, and Banking ► Wireless Telecommunications, Technology, Services, and Mobile Devices ► Pharmaceutical and Biotech Patient Insights and Marketing Today: I'm improving Consumer and Business marketing and products at Netspend and driving customer growth and retention among underbanked, underserved, and paycheck-to-paycheck consumers, and businesses who partner with us to provide financial services to their customers.