Managing Partner
Helps local businesses, multi-location retailers and national brands increase sales in targeted local markets through Internet search, display, mobile and social marketing strategies.
As a strategic marketer, my role is simple: deliver growth. Naturally, I get along easily with a wide variety of people, detail-oriented and accommodating, and an effective communicator; able to stimulate and motivate others. But I’m also a sales manager, automotive enthusiast, and team leader. I have over 12 years of experience in the automotive industry; from both the vendor and retail sides. I have also clocked 4 years of grad school, which taught me to describe, predict and inform on business decisions in the areas of marketing, finance, and operations. My career has taught me the most: to work with people where they are, figure out their needs and show up prepared to add value to their lives. It takes passion and thick-skin to lead, imagination and humor to keep folks checked in, and empathy and patience to provide useful feedback. I’m also a big believer in the power of branding; to establish a significant presence. I believe that most people don’t purchase goods, and don’t make decisions based on features and benefits. I believe we make decisions based on emotion, your gut feeling and brand promise. We buy when we are moved. We buy when we are captivated and engaged to the point that we drop whatever it is we’re doing and say, “That’s the one. I want that.” I believe in taking positions where I believe strongly in the product and where I see dramatic potential growth. I employed these strengths, as a General Motors program educator, working directly with the western region Cadillac team members, to help our 138 dealers in 11 states leverage the competitive advantages provided by the GM Digital Marketing Package. I have also worked on building the best brand-to-local marketing, creating effective digital marketing strategies. In a nutshell, my passion & drive is directed at working with and for others; for my company, management, team and clients. This is what I do best and love most.
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