A lateral-thinking optimist, Mark honed his strategy, management, communication and negotiation skills on global projects during the height of the IPO boom in the early 2000s. As that market cooled/popped, he helped develop new markets, open offices in Europe, US, Asia and Australia and exploit opportunities arising from early advances in communications technology. Mark identified the personalisation of technology via the web/mobile/cloud, as an exciting area for growth and joined a leading digital design agency specialising in mobile and e-commerce. Ness acquired Imano in 2012 and have now fully integrated design into the global technology offering. The Ness Connected end-to-end offering aims to deliver continuous value to clients using digital tools for transparent measurement of performance. Mark helps partner with clients to imagine, create and deliver software which drives revenue.Specialties: Challenge orthodoxy. Strategy and the big idea. Mobile first and omni-channel. Personalise and socialise. Product strategy and iterative roadmaps. Listen and be interested. Have an informed Point of View to be interesting. Don't take self too seriously.