Jason Thalappillil Email Address

Vice President Media, Digital and ECommerce Strategy

NBTY, Inc. (NBTY) is a vertically integrated manufacturer, marketer and retailer of a line of nutritional supplements in the United States and throughout the world. The Company markets approximately 25,000 products under numerous brands, including Natures Bounty, Vitamin World, Pure Protein, Body Fortress, Puritan's Pride, Holland & Barrett, Rexall, Osteo Bi-Flex, Flex-A-Min, Knox, Sundown, MET-Rx, WORLDWIDE Sport Nutrition, American Health, DeTuinen, Le Naturiste, SISU, Solgar, Physiologics and Ester-C. The Companys vertical integration includes the purchase of raw materials, formulation and manufacture of products, which it markets through the four channels of distribution: Wholesale/United States Nutrition, North American Retail, European Retail and Direct Response/E-Commerce. During the fiscal year ended September 30, 2008 (fiscal 2008), the Company manufactured approximately 90% of the nutritional supplements it sold. On September 16, 2008, it acquired Julian Graves.

Creative, resourceful and results driven leader, passionate about building brands. Adept in leveraging media, entertainment, sports and technology platforms to create and tell brand stories across video, digital and social to engage consumers.