Renee Himel Email Address

Chief Marketing Officer

National Vision, Inc. is one of the largest optical retailers in the country operating under five brands including America's Best Contacts & Eyeglasses and Eyeglass World.

Senior marketing leader with a passion for evangelizing brands, creating world-class customer experiences, and developing breakthrough ways to promote customer engagement, retention, and loyalty. Recognized throughout career for consistent innovation and thought leadership, combined with outstanding team management strengths. Demonstrated ability to help companies attract top talent, build winning cultures, maximize retention, and help people “own their work” so that they perform at the highest level and make an optimal contribution to the organizational bottom-line.WHERE I SHINE•Managing multi-million-dollar marketing budgets and setting department vision, strategy, and priorities•Recruiting, building, and mentoring highly talented and diverse teams of marketing/creative personnel• Leveraging cutting-edge technologies and analytical tools to drive significant revenue and customer growth• Analyzing market trends and competitive intelligence data to guide product development strategy• Ensuring effective brand stewardship across all corporate channels to present a consistent, aligned message• Relentlessly championing the “voice of the customer” throughout all organizational activities• Serving as a change agent and collaborating/influencing across departments to drive priorities forward• Negotiating key strategic partnerships and licensing agreements with high-profile global companies/brandsSUBJECT MATTER EXPERTISECustomer Insights & Segmentation,Market Research, Competitive Intelligence, Public Relations, Channel Sales & Marketing, Strategic Partnerships & Alliances, Market Mix Modeling, Big Data Analytics & Business Intelligence, Integrated Marketing Campaigns, Digital, Social & Mobile Strategy, E-Mail Marketing, Brand Development & Strategy, New Product Introductions, Sponsorships & Licensing Agreements, Collateral & MarComm Production, Product Positioning & Value Proposition Development, Marketing Operations