Rob Hollander Email Address

Consultant and Creative Strategy

At National Life, our story is simple: for more than 167 years* we ve worked hard to deliver on our promises to millions of people with our vision of providing peace of mind in times of need. It s our cause, stemming from a deep passion to live our values to do good, be good and make good, every day. Learn more at nationallife.com. National Life Group is a trade name of *National Life Insurance Company, Montpelier, VT founded in 1848, Life Insurance Company of the Southwest, Addison, TX chartered in 1955, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York. Equity Services, Inc., Member FINRA (FINRA.org) SIPC (SIPC.org), is a Broker/Dealer and Registered Investment Adviser. Sentinel InvestmentsTM is the unifying brand name for Sentinel Financial Services Company, Sentinel Asset Management, Inc., and Sentinel Administrative Services, Inc. All companies referenced are affiliated.

Rob is a creative leader and agency veteran with deep digital experience for over 25 years, having worked at Grey Advertising, Ogilvy & Mather, Denstu Aegis' Carat, XPRIZE, partnering with senior level execs at Fortune 500 companies, driving brand building, digital marketing strategies and omni-channel, customer-centric content development. He has been a trusted advisor helping global brands navigate the complex digital landscape of mobile, social, content and data, driving strategic vision in an increasingly digital world, consistent with the ever-shifting landscapes of emerging media, loyalty, engagement and content marketing.Rob is adept at building and managing relationships throughout an organization and has a successful track record of leading teams of all levels and disciplines. He is an entrepreneurial leader, team player and inspirational mentor and champion of his team’s efforts. Areas of Expertise- Deep entertainment experience: Proven success in the entertainment landscape, driving relevant partnerships, sponsorships, content programs as well as theatrical launches, home entertainment experiences and omni-channel marketing campaigns (CBS/Paramount, Disney, Lifetime Television, New Line Cinema, Warner Bros.)- Content marketing expertise: Driving results-oriented engagement through mobile first, omni-channel fan-based experiences including mobile, web, social, events and licensed promotions- Strategic vision: Excellent strategic skills, with the ability to chart the right course and make agile alterations as the digital landscape and/or market conditions evolve- Youth marketing leadership: Deep experience in youth brands spanning television and theatrical properties, games, toys and lifestyle brands, as well as interactive experiences and video gaming - Online marketing and social media expertise: Skilled in navigating the intersection between media and creative across the digital landscape –managed a media office of 150 employees