Karen Ganschow Email Address

General Manager Consumer Marketing and Customer Strategy

NAB personal banking financial solutions include internet banking, accounts, insurance, credit cards, home loans and personal loans

An experienced Sales and Marketing Business Leader with a skill for start up and operational transformations of fast moving and volatile businesses. Has an ability to create the strategic vision with the medium to long term opportunities and the capability to turn that vision into action with deliver measurable results. This is enabled by gaining real engagement from key stakeholders and staff. Specialties: Sales & Marketing with focus on Customer Relationship/Experience Marketing practices and sales engagement. Harnessing capability of online, search, social media and digital channels to engage with customers with integration across all channels and advertising mediums Turning Data into Insights and Action is my passion, taking on full integration role to make a real positive impact on the customer experience and then business outcomes.