Ed Rutherford Email Address
@nab.com.au
General Manager Growth, Strategy and Analytics
NAB personal banking financial solutions include internet banking, accounts, insurance, credit cards, home loans and personal loans
Edward is a strong leader in delivering customer-centric strategy, most recently in the financial services sector, focusing on developing strategies to realise customer value through the application of analytics and market research. - 17 years in customer-centric strategy roles in Australia, the UK and Europe in multiple sectors - Specialisation in segmentation, offer design, growth, market entry and optimisation - Demonstrated ability to build, lead, coach and inspire strategy analytics and research teams - Strong stakeholder skills and experience in preparing and presenting executive-level comms - Developing strategy frameworks that align siloed businesses and their cultures around customers - Very strong numerical and problem-solving curiosity and proven ability to lead others to do the same - Galvanising teams to harness analytics and research to drive experimentation and test & learn - A top performing individual with exceptional personal drive and dedication
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