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Silpa Haria Email Address

abcdefghij@nab.com.au

Job Title

Head of Digital Marketing Technology and Innovation

Company
National Australia Bank

NAB personal banking financial solutions include internet banking, accounts, insurance, credit cards, home loans and personal loans

Bio

High performing senior digital, growth and performance marketing leader with 20 years proven track record of delivering results and improving customer experience across Financial Services, Telco, Media Agencies and Start-ups. Extensive experience in leading and delivering transformational digital marketing capabilities and data-led performance marketing strategies to achieve business and customer outcomes. Passion for creating and enabling great customer experiences and solving problems through design solutions. Proven ability to develop, lead and manage high performing marketing and digital teams, delivering above the business targets, driving new initiatives and generating quantifiable customer experience improvements. Enthusiast for innovation and upcoming key trends that will fundamentally change customer behaviour, expectations and their interactions with brands. Specialisation: Performance marketing, growth marketing, digital strategy, digital acquisition and retention marketing - SEM, SEO, programmatic media, data-led site and media personalisation, marketing automation, digital measurement frameworks, affiliate marketing, e-communications, social media strategy and management, content marketing, Digital Marketing transformation, Martech and Adtech strategy and capability enablement, digital platforms development and management, strategic digital solutions implementation, change management, marketing capability innovation, team management . Agile practitioner - managing delivery of marketing capability through agile squads. Speaker and panelist at MarTech and Adtech conferences.

Last University
Graduated from Edith Cowan University|
Location
Is based in Sydney.

Other people working at National Australia Bank:

Anthony LaytProgram Manager
Paul FranklinStrategic Advisor
Julian McinerneyHead of Alliances and Partnerships, NAB Labs
Jodie StewardTeam Lead
Campbell HockadayHead of Business Architecture
Michael CashaManager Product Owner, Digital Enablement
Suzana RistevskiChief Marketing Officer, Executive Group Marketing
Andrew GoodingDirector Broker Marketing
Sharleen HillSenior Relationship Manager
Denis McgeeChairman of the Board
Casey CobbManager, Performance Optimisation Technology and Enterprise Operations
Todd ForestManaging Director
Nicholas Mckenzie**********@nab.com.au
Nick WalkerHead of Digital and Online Channel Services
Adam BennettChief Executive Officer
Karen GanschowGeneral Manager Consumer Marketing and Customer Strategy
John VanderleestHead of Network Services
Ed RutherfordGeneral Manager Growth, Strategy and Analytics
David PowellManaging Director
Tien Ngo********@nab.com.au
Phu Nguyen**********@nab.com.au
Tuan Pham*********@nab.com.au
Mitchell Wyatt**********@nab.com.au

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