Jerome Turnbull Email Address

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Machine Zone, Inc- Associate Director, Marketing | April 2016 --- Senior Marketing Manager | Feb 2015 to March 2016- Marketing Manager | Feb 2014 to Jan 2015Making good, data-driven decisions to grow the #1 Top Grossing app, Game of War: Fire Age and the new hit, Mobile Strike. Lead Facebook/Instagram buyer for the largest mobile marketing team in the world. Committed to finding the crossroad between data and creativity. Problem solver and technology builder.Disney Interactive Media Group, Disney Mobile- Manager, Mobile Games User Acquisition | Nov 2012 to Feb 2014Developed and executed performance-based marketing for Disney Mobile Games'. Oversaw user acquisition for both launch and sustainment campaigns, most notably Frozen Free Fall. Guided development of tracking and reporting tools. On-boarded new vendors and strengthened existing partnerships. Integrated marketing learnings into app development cycle.Fiksu, Inc. Mobile App Marketing, User Acquisition & Analytics | Aug 2011- Oct 2012- Lead Performance Analyst at Fiksu, Inc- Client Performance Manager at Fiksu, IncOn-boarded, tested and analyzed advertising channels for Fiksu's Mobile User Acquisition Platform. Drove/executed acquisition for mobile apps across multiple ad networks. Optimized spend towards acquisition of loyal users as measured by post install KPIs. Communicated trends, strategies and opportunities to clients. Assisted clients with optimizing the funnel --from search rank and landing page to conversion.Wayfair, LLC | Nov 2009 - Aug 2011- Marketing Category ManagerSenior Manager for Office & Commercial Furniture Category. Directly managed Commercial and AV Furniture categories. Key merchandiser and buyer. Attended trade shows, setup of new suppliers and organized product addition, negotiated rebate and marketing programs, developed site-wide promotions, collaborated daily with Operations, Customer Service, and Advertising managers.