Neil Calvesbert Email Address

Chief Marketing Officer

Monster Army is Monster Energy's athlete development program that currently focuses on supporting up-and-coming athletes in moto, bike, snow, skate, and surf.

My passion is building great brands and creating amazing stories for those brands. Creative, innovative and collaborative brand leader with proven track record of strategically building iconic, consumer brands within the CPG and consumer lifestyle groups. Dedicated to building and leading world-class teams, infusing them with passion and empowering them to innovate while achieving business objectives. Proven track record of building brands on a global scale within the lifestyle, technical performance apparel and consumer lifestyle driven markets, leveraging brand position and identity to successfully launch and grow brands in new markets. Advisory role, ranging from small and entrepreneurial brands through to established global market leaders. Expertise: - Brand Vision, Strategy & Positioning - Brand Story & Voice - Strategic Planning, Execution and Management - Business Planning, P&L Management, Results Orientation & Metrics Driven - Fully Integrated Brand, Product, Marketing, Sales & Distribution Strategies - Extending Global Reach, Developing New Markets & Distribution Channels - New Product Categories, Segmentation & Line Extensions - Digital Marketing Pioneer, Connecting Brands with Constantly Changing Global Audiences - Strategic Brand Partnerships, Collaborations & Licensing - Acquisitions, Mergers & Consolidations - Global Operations - Negotiation of High Value, High Profile Sponsorships, Endorsements & Brand Partnerships - Innovation and Creative Thinking - Brand Champion and Spokesperson - Leading Large, Diverse, Cross Functional Global & Regional Teams - Leadership and Team Building