Vice President Brands Monster Energy
Monster Army is Monster Energy's athlete development program that currently focuses on supporting up-and-coming athletes in moto, bike, snow, skate, and surf.
I have a brand marketing and commercial background for global brands, within sport, music and lifestyle industries; had global, EMEA and UK roles; been integral to brand strategy and execution; led international teams and bridged between brand marketing and sales functions. As well as nearly 10 years experience with adidas Performance and adidas Originals brands, I spent 2 years at Red Bull UK and have now been at Monster Energy in senior marketing and commercial roles working across EMEA markets. I am extremely ambitious, passionate and conscientious. Success can be hard work but I like a challenge and leading a team to smash a target is a rewarding experience. My objectives: to always achieve more, learn, improve, never stand still, and always understand the wider context of the business.