Co-Founder at Rareform
Mom+Pop is a New York-based record label, currently home to: An Horse, Andrew Bird, Animal Kingdom, FIDLAR, Flume, Freelance Whales, Hunters, Ingrid Michaelson, Jagwar Ma, Lucius, Metric, Mikhael Paskalev, Neon Indian, Polica, Sleeper Agent, Sleigh Bells, Smith Westerns, The Jezabels, Tokyo Police Club, Wavves, White Sea, and Wild Cub.
I've participated in the launch and growth of a music tech startup. Spoken on panels about music, technology and marketing in the US and UK. In my youth I indulged in music blogging and have since seized every opportunity to write about the intersection of music and technology. I've collaborated with major labels on digital marketing strategy, album releases, and tour promotion. In 2013 I had a lot of fun running my self ragged while managing content for a Complex Media-owned site which focused on live music. In 2014 I joined Capitol Records label group as part of the Caroline team digital Marketing team. In 2016 I joined Mom + Pop Music as their VP of Digital Strategy where I created and built our commercial sales team from the ground up and spent the last two years at the label as the Co-GM and head of Digital. I've had the opportunity to lead strategy for artists like Flume, Courtney Barnett, Tom Morello, Neon Indian, Jai Wolf, Alina Baraz, Porter Robinson, Lucius, and many more. In 2021, I partnered with Hallie Anderson, the former Co-GM of M+P Music, and Hana Mogulescu, who spent 10 years as a Senior Marketing Director at Beggars Group to form Rareform. We are a strategic marketing and services company with expertise in the North American market and the ability to build and run global marketing teams for independant artists and labels.