Senior Manager of Search Marketing
Provides business management software for the health, wellness and beauty industry worldwide.
Peter Hughes is a growth marketer, specializing in customer acquisition with deep experience managing enterprise-level digital marketing programs. Peter has consistently demonstrated skill and insight in managing digital marketing programs at significant scale and with high degrees of complexity. Recognized as a thought-leader in the industry, Peter was a featured panelist at the first annual invite-only Google AdWords Performance Forum, has been an invited speaker at YouTube for Performance conference, Adobe Symposium and Adobe Summit and is cited by Google and other industry leaders on change management and best practice within paid search. A detail- and results-oriented search and digital acquisition marketer with a proven track record in management of PPC, SEO, Peter has a proven combination of business and marketing experience whose strong analytical and critical thinking skills have enabled him to lead, grow, and optimize online properties leading to measurable and sustainable revenue growth. Specialties: Advertising, Business Analysis, Marketing, Microsoft Excel, Microsoft Office, Inbound Marketing, PPC Management, SEO, SEM Strategy, SEM Training, Google Analytics, Omniture, Brand Development & Implementation, Copywriting, Online Marketing, ROI Optimization, Conversion Optimization, Project Management.