Senior Manager, Omni-channel Digital Customer Engagement
Med Center Mazda is an automobile dealership that offers a selection of new and preowned vehicles from Mazda. It provides cars and sport utility vehicles. The dealership features various Mazda models, including the CX7, CX9, MAZDA 3, MAZDA 5 and Tribute. Med Center Mazda also features the MAZDA 6, RX8 and MX5 Miata models. It maintains sales, service, finance and parts departments. The dealership also operates a body shop facility that provides repair and paint services. Its finance department offers deal estimation and credit application services. Med Center Mazda stocks genuine spare parts, including engine parts, wheels, tires and brakes. The dealership is located in Pelham, Ala.
Seasoned, global B2C Brand Marketing professional able to lead a highly integrated marketing team, develop proven marketing strategies and successful launch plans. Focused on Brand Development and Marketing Strategy - Game-changing Brand Strategies and Customer Experiences that take the brand to the next level. Proven ability to create innovative marketing campaigns that deliver a high ROI by integrating online and offline marketing tactics and leveraging media partnerships to reach target consumers in unique ways. Digital media expertise, including web, mobile and social media, as well as experience in media strategy and planning. "Vanessa is a true agent of change and provides the total marketing package. She can develop the entire picture from Research to Insights to Brand Strategy to Target Customer to Marketing Strategy & Integrated Marketing Plans, as well as Brand Health Measurement and Marketing Accountability. A firm believer in integrated teams with a high-level of knowledge-sharing between members, Vanessa leads by example by sharing her ideas and experiences openly to develop fearless, high-functioning teams." Specialties: Brand Marketing, Integrated Marketing Communications, Marketing Strategy and Plan development, Media and Channel Mix, Digital Marketing, CRM/Owner Loyalty, Market Research/Consumer Insights, Global Marketing (US, Europe, Asia)
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