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Dean Aw Email Address

abcdefg@marinabaysands.com

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Job Title

Senior Research Manager

Company
Marina Bay Sands Pte

\"Social is not a trend, it is here to stay.\"

Bio

SELF-DESCRIBED: Humble Leader | Thoughtful Listener | Impactful Presenter | Ever-Curious | Resourceful Purveyor WHAT OTHERS SAY ABOUT: “one of the most well-rounded researchers…has a true passion for this field... the most valuable adviser and collaborator for us... exceptional inter-personal, communication and project management/ planning skills on top of his very competent technical skills...our collaboration has significantly impacted the insights delivered to our company.” AWARDS & ACHIEVEMENTS: ◦Marina Bay Sands’ Best of the Best Winner 2018 (Top 30 winners of 300+ nominees from 10,000+ team members) ◦Inaugural OneMBS Champion for Marketing team 2016-2017 (internal HOD selection of key TMs to lead culture; ~200 champions company-wide). INDUSTRIES WITH FIRSTHAND INSIGHTS EXPERIENCE: High Net Worth Consumers | Luxury travel, Leisure and Hospitality | High-End Retail | Food & Beverage including Fine Dining, Nightlife, FSR and casual F&B | Casino | Loyalty Programs | Hotels & Spa | Theatre and live entertainment | Museums and Attractions | Meeting, Incentive, Convention, and Exhibition (MICE) and B2B sales | HR and Employee engagement | Sustainability, Wellness and Corporate Social Responsibility (CSR) SKILLS: Data Analytics & Dashboards | Quantitative Surveys | Managing Qualitative Research agencies | Planning & Delivery | Strategic Thinking & Analysis | Storytelling & Narratives | Ad and concept testing, Product Innovation & Development | Activating Insights | Customer Experience and Journey FAMILIAR WITH: Various dashboards, systems and tool to understand internal and external measurements and completed various Data related & Programs training (i.e. Python, SAS, MS Project & Advanced Excel). IMPACT AND INFLUENCE: -Provided pertinent information for leaders to make informed decisions, in both Macro Strategic plans and to tactical fine-tuned changes. This through collaboratively working with the team from the conceptualization of their insights needs, mid-point check-in to ensure being True North or pivot, to the storytelling of findings and implementation of it. -Shedding new light on previously unavailable data sources, whether working with other team to deliver access and dashboards; in-housing capabilities to be agile and reduce waiting times, to exploring opportunities of knowledge outside of current Data Lake. -Continued increment growth of the Insights team’s impact and importance, through various studies and delivering actionable insights. The budget, headcount and capabilities within the team mirrored that growth in tandem.

Last University
Graduated from Curtin University of Technology
Location
Lives in Singapore.

Other people working at Marina Bay Sands Pte:

Daniel YongDirector, Global Media
Sam BoiSenior Product Manager Digital Marketing and ECommerce
Aimee BennettRegional Business Director
Ann KauAssociate Director Human Resources Partnering and Engagement
Grégory LembléAssociate Director Data Center and Infrastructure
Katherine Lu**********@marinabaysands.com
Sean NewmanExecutive Director Food and Beverage
Veronica V. OrosaDirector Business Analysis and Optimization and Robotic Process Automation Lead
Rachel TanProcurement Director
Priscilla LewExecutive Director of Catering, Conference, Special Events and Exhibitions
Ng**********@marinabaysands.com
Harish NarayanManager, F and B Operations
Eugene TongSustainability Manager
Vera Toh********@marinabaysands.com
Candice GreedyHead of Marketing and Ecommerce
Cassandra Sim**********@marinabaysands.com

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