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Aimee Bennett Email Address


Job Title

Regional Business Director

Marina Bay Sands Pte

\"Social is not a trend, it is here to stay.\"


Proven senior global and Asia regional marketer with 20 years’ of cross-disciplinary experience in building and driving world class brands through a wide spectrum of marketing requirements from developing strategies to implementing them in real-time sales environments. Strong experience in developing local and global marketing strategy roadmaps with practical experience in applying CRMl, digital, direct, PR, social, CRM, events and advertising. Digital Media & Data Analytics • Applied and optimized data analytics to drive synergy in digital channels to support the sales team in pipeline conversion ratios and widen base. • Well-versed in management of campaign analytics monitoring/optimization, campaign process and automation. Managed over 70 complex campaigns in in tech sector and 20 in the luxury sector. Full-Funnel Marketing Strategy, Campaign Deployment & CRM Planning • Defined marketing strategy in high-pressure, sales-lead environments. Translated strategic objectives into integrated marketing strategies across 16 key countries worldwide – with a 2-year global focus and a 16-year regional focuhs in Asia across Technology, Luxury and Non-profit sectors. • Developed and drove annual marketing campaigns with a budget of $5-7 million per annum. • Ensured accountable campaign roll-out with scalable ways to use data and metrics to drive net new growth. Brand Building, Messaging & Content Development • Defined brand positioning and created messaging platforms. Cross-Disciplinary Collaboration • Mobilized teams across various functional areas/departments. Procurement and contract negotiation • Reviewed, finalized agency contracts on both the agency and client side. Leadership Skills, Executive Engagement • Drove consensus amid ambiguity, managing senior-level engagements. • Mentored and developed talent high-performing teams.

Last University
Graduated from College of St Catherine
Lives in Singapore.

Other people working at Marina Bay Sands Pte:

Daniel YongDirector, Global Media
Sam BoiSenior Product Manager Digital Marketing and ECommerce
Ann KauAssociate Director Human Resources Partnering and Engagement
Dean AwSenior Research Manager
Grégory LembléAssociate Director Data Center and Infrastructure
Katherine Lu**********@marinabaysands.com
Sean NewmanExecutive Director Food and Beverage
Veronica V. OrosaDirector Business Analysis and Optimization and Robotic Process Automation Lead
Rachel TanProcurement Director
Priscilla LewExecutive Director of Catering, Conference, Special Events and Exhibitions
Harish NarayanManager, F and B Operations
Eugene TongSustainability Manager
Vera Toh********@marinabaysands.com
Candice GreedyHead of Marketing and Ecommerce
Cassandra Sim**********@marinabaysands.com

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