Aimee Bennett Email Address

Regional Business Director

\"Social is not a trend, it is here to stay.\"

Proven senior global and Asia regional marketer with 20 years’ of cross-disciplinary experience in building and driving world class brands through a wide spectrum of marketing requirements from developing strategies to implementing them in real-time sales environments. Strong experience in developing local and global marketing strategy roadmaps with practical experience in applying CRMl, digital, direct, PR, social, CRM, events and advertising. Digital Media & Data Analytics • Applied and optimized data analytics to drive synergy in digital channels to support the sales team in pipeline conversion ratios and widen base. • Well-versed in management of campaign analytics monitoring/optimization, campaign process and automation. Managed over 70 complex campaigns in in tech sector and 20 in the luxury sector. Full-Funnel Marketing Strategy, Campaign Deployment & CRM Planning • Defined marketing strategy in high-pressure, sales-lead environments. Translated strategic objectives into integrated marketing strategies across 16 key countries worldwide – with a 2-year global focus and a 16-year regional focuhs in Asia across Technology, Luxury and Non-profit sectors. • Developed and drove annual marketing campaigns with a budget of $5-7 million per annum. • Ensured accountable campaign roll-out with scalable ways to use data and metrics to drive net new growth. Brand Building, Messaging & Content Development • Defined brand positioning and created messaging platforms. Cross-Disciplinary Collaboration • Mobilized teams across various functional areas/departments. Procurement and contract negotiation • Reviewed, finalized agency contracts on both the agency and client side. Leadership Skills, Executive Engagement • Drove consensus amid ambiguity, managing senior-level engagements. • Mentored and developed talent high-performing teams.