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Sarah Gladd Email Address

abcdef@marcusa.com

Job Title

Account Director

Company
Marc Usa

We use Decision Science to go deeper to get to surprising insights other marketers miss, fueling big creative ideas that break through and drive powerful

Bio

For the last 8 years, I’ve acted as a Marketing Director each and every day, for multiple clients simultaneously. I’ve had the privilege of representing local, national and global brands on their quest for sales, clicks and followers. I’ve produced and grown community outreach programs, launched public awareness campaigns and relaunched creative brands fueled with meaningful missions, visions and values – all backed by brand and consumer research with custom website design, personalized CRM drip campaigns and have strategized, developed and executed countless media plans, brand recommendations, and case studies. The best part of my job is my ability to interact with my clients and my teams, to ideate ways to disrupt the ever-changing marketing world. As a Management Supervisor at 9Rooftops, I lead a team of account management staff that support multiple clients across our agency. I plan and direct strategy, identification and development, execution and analysis of major multi-media campaigns including traditional marketing (print, zoned cable, out-of-home, in-store display, radio, cinema and consumer packaging) as well as digital marketing channels (streaming radio, connected TV, digital, native and rich content channels, organic and paid social media). I am also well versed in websites and mobile app design build processes, have implemented robust CRM systems and boosted campaigns with experiential elements. My client’s campaigns and strategies are rooted in research (qualitative and quantitative), include advanced analytics applications where applicable, and drive to fully-integrated lead generation funnels with multiple touches that point to various pieces of the customer journey. I work directly with channel leaders of all levels to identify and track KPIs that drive results and optimize campaign materials and assets as real-time results are monitored. I’ve spent over 14 years in the marketing industry since starting my career but working for an advertising agency has fast tracked my experience and knowledge.

Last University
Kent State University
Location
Based in Cranberry Twp.

Other people working at Marc Usa:

Sharon AulicinoSenior Vice President and Director of Client Services
Tj CrawfordSenior Vice President Digital Solutions, MarTech and Analytic Solutions
Jon GalatisSenior Vice President + Managing Director, Accounts
Michael StroobosscherAssociate Director of Production and Operations
Lisa FlahertyAssociate Media Director
Stuart ZolotExecutive Producer and Project Manager CLC Agency and CLC Automotive
Robert RexBusiness Development, Director, Senior Vice President
Jonathan KaganVice President of Search
Josh MaccartyDirector of Data Science
Michele FabriziPresident and Chief Executive Officer
Lisa TristanoAssociate Director, Public Relations and Social Engagement
Steve A. SmithNorth America Sales Director
J. Brenner********@marcusa.com
Armando HernandezCo-Founder, Chief Creative Officer
Jean MclarenPresident, Chicago Office and MARC USA CMO
Rick Crain******@marcusa.com
Molly PerenicVice President, Human Resources
Jerry ThompsonExecutive Vice President, Public Relations Director
Tony Bucci******@marcusa.com

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