We use Decision Science to go deeper to get to surprising insights other marketers miss, fueling big creative ideas that break through and drive powerful
For the last 8 years, I’ve acted as a Marketing Director each and every day, for multiple clients simultaneously. I’ve had the privilege of representing local, national and global brands on their quest for sales, clicks and followers. I’ve produced and grown community outreach programs, launched public awareness campaigns and relaunched creative brands fueled with meaningful missions, visions and values – all backed by brand and consumer research with custom website design, personalized CRM drip campaigns and have strategized, developed and executed countless media plans, brand recommendations, and case studies. The best part of my job is my ability to interact with my clients and my teams, to ideate ways to disrupt the ever-changing marketing world. As a Management Supervisor at 9Rooftops, I lead a team of account management staff that support multiple clients across our agency. I plan and direct strategy, identification and development, execution and analysis of major multi-media campaigns including traditional marketing (print, zoned cable, out-of-home, in-store display, radio, cinema and consumer packaging) as well as digital marketing channels (streaming radio, connected TV, digital, native and rich content channels, organic and paid social media). I am also well versed in websites and mobile app design build processes, have implemented robust CRM systems and boosted campaigns with experiential elements. My client’s campaigns and strategies are rooted in research (qualitative and quantitative), include advanced analytics applications where applicable, and drive to fully-integrated lead generation funnels with multiple touches that point to various pieces of the customer journey. I work directly with channel leaders of all levels to identify and track KPIs that drive results and optimize campaign materials and assets as real-time results are monitored. I’ve spent over 14 years in the marketing industry since starting my career but working for an advertising agency has fast tracked my experience and knowledge.