Josh Maccarty Email Address

Director of Data Science

We use Decision Science to go deeper to get to surprising insights other marketers miss, fueling big creative ideas that break through and drive powerful

VP, Director of Data Science & Data Analytics. 4X Best-selling Udemy instructor for courses: “Foundations of Machine Learning for Business Intelligence” and honored as National 40 Under 40 (DMN) for using Data Science and Machine Learning for marketing. Currently Learning: Topological Data Analysis Causal Inference & Experimental Design •Directed Acyclic Graphs •Event, Regression Discontinuity, Diff-in-Diff, A/B •Multi-Level/Hierarchical Bayesian methods Programming •R •SQL •AWS •Exploring TensorFlow, Pytorch, Keras •Web scraping Anomaly Detection & Unsupervised Learning •PCA, Local Outlier Factor •Spectral Clustering/Diffusion Maps •t-SNE, UMAP •K-means, hierarchical, DBSCAN/OPTICS Natural Language Processing •Sentiment, Topic Modeling (LDA/LSA) Supervised Learning Classification •Decision Trees, Random Forests, K-nearest neighbors •Logit, Multinomial-logit, SVM, Neural Networks Regression (including time-series) •State-Space, Structural, ARIMA, VAR, dynamic factor analysis •LASSO, Ridge, OLS, stochastic frontier