Executive Vice President, Public Relations Director
We use Decision Science to go deeper to get to surprising insights other marketers miss, fueling big creative ideas that break through and drive powerful
I’m known for helping clients navigate an increasingly dynamic business environment where communications and marketing disciplines are converging – helping address questions such as:•How are evolving communications/media technologies affecting habits, choices and behavior? •What are new relationship “currencies”; how and why are people incented to take action?•How can I earn attention and engage stakeholders in today’s crowded marketplace of ideas?If you seek an experienced, trusted partner to help you achieve business, marketing and communication goals -- with integrated programs and compelling ideas that deliver measurable results -- please call me. We can discuss relevant cases, details and references. I have extensive experience in energy, and have worked across numerous industries and categories: retail, home improvement, chemicals, financial services, associations, metals, food, telecom, transportation and more. I have demonstrated skills as an effective counselor at all levels of leading corporate and consumer brands, and led teams to successfully execute on: corporate communications; consumer/brand marketing; risk governance; issue/crisis management; executive positioning/coaching; financial communications; stakeholder relations; branding and reputation management; employee communications and labor relations; research; association communications/branding; government relations/public affairs; business-to-business marketing; integrated media planning and execution, including social media.